What margin does a café make on a reusable cup?

Roughly 50% on a well-chosen reusable, similar to good merch and far better in dollar terms than a single coffee — one cup sale is typically worth the gross profit of five to eight coffees.

Which cup sizes should a café stock?

227ml (8oz) and 340ml (12oz), because they match the pours your baristas already make. Stocking sizes that do not match your cups forces staff to guess volumes at the bar.

Do reusable cup sales cannibalise coffee sales?

No. They convert existing regulars into repeat visitors, and cafés that discount reusables recoup the discount in visit frequency. The full cost breakdown is in our café merch guide.

The best reusable cup for cafés to stock and sell

What is the best reusable cup for cafés to sell or stock?

For a café shelf the Fressko Camino 340ml is the one to stock: it matches the 12oz pour your baristas already make, carries roughly the same margin as a t-shirt at around 50%, and sells at a price point regulars will actually pay.

EvidenceSee our cost breakdown of merch versus coffee margin at /guides/why-cafes-should-sell-merch; the Camino is our highest-scoring cup at 89/100.

Our pick

Fressko Camino 340ml

89/100

Brand: Fressko
Capacity: 340ml
Insulated: Yes
Price: AUD44.95

Read the full Fressko Camino 340ml review →

How we decided

Every product carries one 0–100 overall score built from the same six sub-scores: seal integrity, thermal performance, cleanability, materials safety, repairability and cost per year of ownership. Category-specific weightings are published on each product page.

The Reusable Edit is independent and takes no payment for coverage. Outbound retail links are affiliate-tracked; commissions never change a score or a ranking.

Sources & evidence

Every verdict on this page is traceable to the 5 references below — our own bench testing, manufacturer documentation and independent published testing. Where evidence is thin, we say so in the text rather than rounding up.

The Reusable Edit bench testing protocol — seal, thermal decay and cleanability methodology. reusableedit.com/about
The Reusable Edit lead-free reusable drinkware comparison — brand-by-brand base-seal construction. reusableedit.com/comparisons/lead-free-reusable-drinkware
Fressko product documentation — materials, capacities and care instructions (manufacturer).
The Reusable Edit Bench Lab — Edit Score methodology and per-product measurements. reusableedit.com/lab
UK Government / WRAP guidance on reusable cup break-even use counts and life-cycle comparison.

Evidence last reviewed September 10, 2026.